Creating an Event
Alex Linebrink avatar
Written by Alex Linebrink
Updated over a week ago

To create an event log into your admin area, click the "Events" tab at the top of the page, and select the "Manage" option. Then, click the "Add Event" button to get started. [Alternatively, just click here!]

All an event needs to have its ticket sales online is to have a name, at least one ticket type, and at least one event time. Having those three things along with activated payments will make your event live. There are lots of other settings and features available, though, and the rest of this article will go through those items below:

Event Details

  • Name: Provide a unique name for your event

  • Venue: Select an existing venue from the drop down menu, or add a new venue.

  • Event Category: Select a category (or categories) that apply to your event to have increased visibility in public listings.

  • Description: Tell your customers about your event. The information provided here will be one of the first things they see on your event page. In addition to formatted text, images and video can also be used.

    Don't know exactly what to put in your description? Type in a few quick details about your event, and use the Optimize Description button to have it written for you!

Look and Feel

  • Allow Social Share Buttons: Don't want customers to be able to share your event page? Uncheck this box to remove the options for sharing on Facebook, Twitter, and other social media sites.

  • Replace Event Poster with Venue Image on Ticket: If you have a venue image uploaded, select this option to use it on customer tickets. A useful setting if you'd like to feature an organization/team logo on what customers receive.

  • Display End Time: Leave selected to list both the start and end times for customers. Deselect this option to only list the start time. This will apply both on the event pages, and customers tickets.

  • Display End Time in Calendar: If your event has 10+ active timeslots, a calendar will be used. By default this only shows the start time; select this option to also show the end time when viewed in the calendar.

  • Hide Map and Address on Event Page: Select this option if you do not want customers to see the venue details on the event page.

  • Hide Ticket Starting Price Label on Event Page: By default the lowest price of ticket types with online visibility will display as "From $##" in the event page header. Select this option to remove that line from the header.

  • Custom Amount for Ticket Starting Price Label: Similar to above, but instead of hiding "From $##" line, this setting will let you choose the number seen there.

  • Date/Time Selection Heading: Displays above the list of dates/times or calendar for events with multiple times. Text entered here will replace the default heading of "Get Tickets".

  • Use Dark Theme on Event Pages: The default theme is light (dark text on a light background). Select this option to reverse that and use light text on a dark background. A good feature for nightlife events.

  • Display Tickets Before Bundles: By default ticket packages will be displayed above the calendar or event times list. Select this option to list the calendar or event times above the packages.

  • Event Poster or Graphic: Upload up to 4 images for your event. These will display in a slideshow on your event page. If multiple uploads, check the "Use as Event Poster" box for the image you want to print on customers' tickets. Square images are recommended, but 3:4 ratio (taller than wide) also fit the space well. This image will never display over 400 pixels wide, so does not need to be large.

  • Banner Image: This image will display on the event page above the title. The optimal width is 750 pixels. There is no maximum height, but it's recommended to use a more horizontal image here (200-250 pixels tall) to avoid pushing other description details far down the page. The banner image is a great way to highlight to a special promotion or a sponsor.

  • Background Image: Personalize your page with a custom background. Background images will be scaled to fit each user's screen, but generally recommend uploading an image around 1600 pixels wide.

    *** Note: All image uploads must be less than 2 MB

Ticket Info

Ticket Types

  • Name: Unique name for the ticket type -- "General Admission," "VIP," "Adult," "Youth," etc.

  • Price: Face-value cost of one ticket. If this is for free registration enter "0".

  • Ticket Fee: Unrelated to Passage processing & service fees. This ticket fee deposits to the event creator's account along with the ticket price. Use this field if you need to add an additional fee to your tickets, or if you prefer customers to see a flat per-ticket fee. Note: the Ticket Fee applies only to online transactions.

  • #Available: The number of this ticket type that are available during a single timeslot.

  • Minimum Qty: Great for setting up group rates. The quantity entered here will be the fewest number of this ticket type the customer is able to select and purchase.

  • Display Order: Set the order in which you want the ticket type to appear in the list. "1" is listed first, "2" is second, and so on.

  • Visibility: Select whether you want this ticket type to be available for online purchase, in-person purchase (on the mobile app), both, or hidden and only available for bundles.

  • Display Tickets Remaining: Prompt your customers to buy immediately when they see “Only # tickets remaining” on your event page. You can turn on this feature individually by ticket type or time slot.

  • Description: Let your customer know what they get with this ticket option ("Skip the ticket line," "Attend a meet and greet after the show," etc), or if there are restrictions on who can use this ticket ("Ages 18+", "Ages 5 and under", etc).

  • Display Tickets Left: Select if you want to show a countdown of tickets remaining available. Only recommended when dealing with smaller quantities.

  • Pay What You Can Ticket Type: Set a minimum price, but allow customers to enter and pay a higher amount. Great for fundraising efforts or donations.

  • Enable Virtual Access: Select to include virtual access with the purchase of the ticket. All customers that purchase a virtual access ticket will create an account and receive a link to watch the event online.

  • Disable Ticket Transfers: If selected, customers will not have the option to transfer their tickets to another person after purchase - details on transfers (and the advantages of allowing them) here.

  • Enable Tap to Redeem: Tap to Redeem is an an alternative to scanning tickets at your event. If enabled, the customer can show their tickets on their phone, and the ticket take can tap the "Redeem" button to check them in.

Ticket Options

  • Custom Fields: You will always get a name and email address for each customer. Want to collect additional information? Prompt customers to provide responses by clicking "Add Custom Field," then entering the prompt in the field. Custom fields may be required or left optional, can be per group (one answer per purchase) or per ticket (separate answers for each ticket) , and the response method can either be free text input or a multiple choice of options you provide.

    Review customer responses from the guest lists on your Upcoming Events admin page, or by downloading a guest list for the event.

  • Ticket Instructions: Provide any special instructions for using their tickets to customers. This text displays in the Notes/Instructions section of the ticket they receive.

  • Max Tickets Per Purchase: Set the maximum number of tickets a customer may purchase during one transaction.

  • Require Separate Names on Each Ticket: When select the customer will be required to provide a name for each ticket in their order. This obviously can slow down the purchase, so is only recommended if absolutely required for the event type.

  • Hide Map and Address on Ticket: Select this option if you do not want customers to see the venue details on their ticket.

  • Disable Ticket Transfers: By default ticket holders will be able to transfer their tickets to other users. You will get updated names and email addresses for transferred tickets in your reporting, but select this option if you do not want to allow transfers.

  • Enable Gifting: Give customers the option to enter a gift recipient's email address at checkout, as well as an option date to send the ticket email.

  • Self Service Timeslots: Give customers the ability to change their scheduled timeslot from within their account. If enabled you will also be able to limit the ability to within a set number of days or hours before their currently scheduled time.

Fee Setup

Choose whether you want to pass the cost of the service fee to the consumer (your customers pay the fees) or incur the fee yourself (you pay the fees).


  • Send Alert Email About Every Ticket Sale: Want to be notified of every ticket sale for your event? Click the checkbox to receive an email when every purchase is made.

  • Ticket Report Frequency: Want to receive daily or weekly updates of ticket sales for your event by email? Select either the "Daily" or "Weekly" option, then add the email address(es) that you want to receive your reports. When you have one of these options selected, you will receive an email report every day/week your event has a sale. If there are no sales for that period, an email will not be sent.

Your account email will automatically receive an email report when selected. Need to send the report to someone else, as well? Use the "Add Email Recipient" option to send the report to your partners, managers, accountant, etc.

Upcoming Event Email Reminder

  • Send email alerts to customers ahead of their event time so they don't forget! Details here.

Advanced Options

  • Block Conflicting Timeslots: Have multiple events, but are only able to operate one of them at a time? Selecting this option will automatically disable sales for overlapping timeslots of other events when tickets for a timeslot are purchased.

  • Hidden event: Hide the event from the public. This means it will not show up on a search of the Passage website or your venue page, but you will still be able to link your customers directly to the event page and see the event in the Passage Manager app for scanning and in-person sales.

  • Event terms: Does your event require an age limit or waiver? Are there certain restrictions on what you allow guests to bring or wear? Include these in your event terms, and the customer will be required to click to agree before they are able to purchase.
    - By default the event terms will print on customer tickets. Select the Hide Event Terms on Ticket option to only have the customer agree at checkout.

  • Email Message (Sent with receipt): Text or images put here will be included at the top of the receipt email your customers receive. It's great for friendly messages, "thanks for your support!", or instructions you may want to provide.

  • Alternate Contact Organizer Email: By default the "Contact Event Organizer" button will send customer's messages to your account email address. If you want those messages to go to someone else, add a different email address here.

  • Password: Require users to enter this password before they're allowed to see the event page. Use for private events, or while working on drafts of your event.

  • Facebook Pixel ID: If you're running any Facebook ads, provide your pixel ID here to send tracking data back to Facebook.

  • GA Tracking ID: If you're running any ads using Google Analytics, enter your tracking ID here to send data back to your Google Analytics account.

Dates & Times

The final step to getting your tickets up for sale is to create timeslots. Begin by selecting a start time and end time for your event. At least 1 timeslot must be created in order to sell tickets. You can set up timeslots for timed ticketing (daily, hourly, down to the minute, etc.) or a date range spanning the entire duration that your event will be operating. Once you've assigned the start and end times hit the "Save" button. Then select "Edit" on your newly created timeslot to customize its options.

  • Start Date & Time: When your event begins

  • End Date & Time: When your event ends

  • Sale Start Date & Time: Set up a time for tickets to this timeslot to go on sale. Leave the field blank to start sales immediately.

  • Sale End Date & Time: Set up a time for sales for this timeslot to end. If left blank, sales will end at the event's end time.

  • Ticket Limit: This is the maximum number of tickets that can be sold for a specific timeslot, regardless of ticket type. Leave this blank  to sell unlimited tickets, or if you want to control tickets available by the #Available setting on the actual ticket type settings.

  • Custom Time Slot Text: You can override how a time's text displays to the user to make it more friendly for your use-case. For example: you could say "Saturday at 8PM" or "Anytime we're open in October".  

  • Display Tickets Remaining: Choose whether to show customers the total number of tickets still available for this timeslot.

  • Ticket Types: Select the ticket types you want to make available for this timeslot. Unselect checkboxes for those you do not want to sell for this timeslot.

Repeat Timeslots

Does your event repeat weekly on the same day or days? Click the "Repeat" button found below "Valid Ticket Types" to quickly set up any repeating timeslots. From here, select the checkboxes for the days featuring your event. Then click the "Until" field and select how far into the future your event will repeat by choosing a date from the calendar. Hit "Save" to add your new timeslots.

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