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Ticket Triggers (Dynamic Pricing)
Brandon Corbett avatar
Written by Brandon Corbett
Updated over a week ago

Ticket triggers allow you to automate enabling or disabling certain ticket types based on timing or quantity sold. That makes it a great tool for handling items like earlybird discounts, or maximizing the value of the last tickets remaining for an event.

To set up a ticket trigger go to your Manage Events page by clicking the Events and selecting Manage. Then, open the Select an Option dropdown menu and pick Ticket Triggers from the list. Click the New Ticket Trigger button at the top-right to get started.

A ticket trigger will have two steps: 1) The trigger itself, and 2) the action or actions the trigger will force; a ticket trigger can complete multiple actions.

1. Trigger

Under the trigger step you will set whether it is time or quantity based, the parameters that need to be met to trigger the action, and the timeslots you want the trigger to be applied on. The trigger step has 3 settings:

  • Name: Set the name of your trigger to something that's easy to recognize: i.e. "Day of Price Increase" or "Only 10 tickets remaining."

  • Type: Choose whether it is either a Time or Quantity based trigger.

    • Time: When choosing time, next enter when you want the trigger to happen. This is set as the number of hours before timeslot sales end.

    • Quantity: When choosing quantity, next select the ticket types this trigger applies to (or leave blank to apply for all ticket types). Then, enter the number of tickets sold after which you want to have the trigger happen.

  • Manually select the timeslots you want the trigger to apply to, or select "Apply to all timeslots" to apply to the entire event.
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2. Add Actions

After setting up the trigger step, click the Add Trigger Action button to add an action. Choose whether you want to enable or disable, then select the ticket types you want that to happen to. While you can have a single-action step to disable or enable a ticket, most ticket triggers will likely have two action steps added: the first to disable a ticket or set of tickets, and the second to enable a new ticket or tickets to replace what has been disabled.

When you've added all the actions needed, click the Create Trigger button to complete your ticket trigger's setup.

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