This guide will walk through creating an automatic email marketing campaign that automatically delivers a message or offer to selected recipients. Let's look at the steps:
Step 1: Choose Email Marketing
First, choose Email Marketing from the Promote tab at the top navigation bar.
Step 2: Create Campaign
Next, click Create Campaign in the top right.
Step 3: Name Your Campaign
Now we'll want to name this campaign. For this demonstration we're going to create an upgrade campaign encouraging users that just purchased standard tickets to upgrade to a VIP ticket.
Step 4: Add a Subject Line
Add a descriptive subject line for this campaign.
Step 5: Add Email Content
Under email content, enter the message to the purchaser. This message says, thanks for your recent purchase.
Step 6: Specify Offer
Include a solid offer or message for the customer. For example: "We have a few tickets left for the VIP suite and since you've already purchased tickets, I can offer you half off the original price. Only $50 per person."
Step 7: Create a Call to Action Button
Create a Call to Action button. We will call this one Upgrade Now for $50, adjust the background color, and add a link to the upgrade URL.
Step 8: Choose Template
Choose a campaign template or upload your header and footer image. I'm going to choose my pre-built King of Kings Festival template.
Step 9: Select Campaign Type
Under campaign type, choose one of the automatic options: After Check-In, After Event, or - in this case - After Purchase. This campaign will then be sent to all recipients specified below after they purchase a ticket.
Step 10: Target Audience
Select your audience details below. You can choose from ticket purchasers to specific events, ticket types, and timeslots (or any combination of the above). For our demo, I'm going to choose people that have already purchased tickets to the King of Kings Celtic Festival for standard weekend wristbands.
Step 11: Set Date Range
You can filter by timeslot date range if you like, but I'm not going to in this case. I'm just going to send it to everybody no matter what time slot they purchased.
Step 12: Set Timing
We are going to send it 15 minutes after they made their initial purchase.
Step 13: Create Campaign
Finally, click Create Email Campaign to save and enable your campaign.
Completion
Your automatic campaign has been created. It's called VIP Upgrade Campaign 2026 and is triggered to deliver after a purchase is made.
Preview Campaign
You can preview that campaign and see everybody that it's going to go to. The status is "evergreen", meaning it will continue to send this campaign as long as it remains enabled.
That's all! If you need help, feel free to reach out to our team at help@gopassage.com.