Can I create discount codes for customers to use?

Absolutely! We allow any number of discount codes to be created. Discount codes can be for either dollar amount or percentage discounts. Promo codes can also be applied to an entire order, or you can limit the number of tickets per order to use it on. So, you could have have the code “GIVEME5” give a customer $5 off their entire purchase, while the code “SHOUT20” could give a customer 20% off each ticket.

Promo codes can be set to apply for all ticket types at a venue, or you can select specific ticket types from individual events. Below are the steps to create your promo codes, and the settings you have available.

First, click the Promote tab at the top of the admin area and select "Promo Codes" from the listed options. This will take you to the page to create a new promo code. Fill in the options on screen with the settings you want to use:

  • Type: Choose either Dollars or Percent for your discount type
  • Amount: How much of a discount do you want to give the customer? (Note: use "20" for a 20% discount, not 0.2)
  • Code: Enter the code for customers to submit to apply the discount. Codes can consist of letters and numbers only. This will not be case sensitive.
  • Total Allowed Uses: If you want to limit the number of times the discount can be used, enter that limit here. For instance, if you want to limit use to the first 100 customers, enter "100". If left blank, the uses will be unlimited.
  • Max Uses Per Order: This is the number of tickets in each order the promo code discount can be applied to. Leave blank if you do not want there to be a limit.
  • Availability: Choose whether this discount can be applied to online ticket sales, in-person ticket sales (by your staff on the app), or to have it available for purchases made everywhere.
  • Minimum Quantity: Set up group discounts! Enter a number in this field, and at least that many tickets in cart will be required in order for the discount to be applied.
  • Auto-Apply Discount: Use this in conjunction with Minimum Quantity for automated group discounts. When this option is selected the discount will automatically be applied when a customer purchases at least that many tickets (note: if minimum quantity is blank, this will apply to any number of tickets). When auto-apply quantity is used, customers will not need to submit the promo code during online checkout.
  • Valid Start / End Date: Want to offer a discount only over a specific time period? This option lets you do that! Select the day you want this promo code to become activated in the "Valid Start Date" field, and the day you want the promo code to stop working in the "Valid End Date" field. Customers will only be able to use this promo code at purchase during that timeframe. Leave the fields blank for the code to always remain active.
  • Include "Ticket Fee" in Amount Discounted: Selecting this option will also apply the discount to an additional Ticket Fee amount set on the ticket type. This will factor in more with percentage discounts (i.e. 100% discount). If you want the ticket fee to be charged in every case, leave this box unchecked.
  • Enabled: Select the "Enabled" checkbox to turn on the code (or uncheck to turn off the code)

Select ticket types from your venues or events that you want the code to work with.
Start by picking a venue from the dropdown menu. You can then A) select the "Apply For All Ticket Types" checkbox if the code should be good for every ticket you offer currently or in the future, or B) select an event if you want the code to only work for specific events or ticket types. After selecting an event pick from the listed ticket types, and click the "Update Ticket Types" button to assign.

To finish setting up your code click the "Create Promo Code" button. You can return to edit a code any time from your Manage Codes page.

We track the number of times every discount code is used, so you can see which code (or marketing campaign) worked the best! This can also be a great feature for setting up “referral” tracking. For instance, let’s say you come to an arrangement with a blogger that you’ll pay them $1 for every ticket that is sold based on their blogging. But how can you be sure a sale came from them? Give that blogger a special promo code to use, and tally up the number of times it’s used to make a purchase!

Did this answer your question?